Press Releases


Maui Divers Jewelry Refreshes its Multilayer Brands

 

The new Maui Divers Jewelry Luxury Collection store at the Hilton Hawaiian Village is the work of designer Kaypee Soh and architect Michael Subiaga.

Photos: Courtesy of Maui Divers

Maui Divers’ Pick a Pearl stores, including this one at the Hilton Hawaiian Village, offer jewelry as inexpensive as $40 a piece.

 

The Maui Divers team includes, from left, CEO Mary Beth Brenner, Kimberly Wong, Aaron Lam, Wendy Vasconcellos, Saki Montague and Miki Asahi.

 

Brenner watches Kahu Richard K. Kamanu bless the new Luxury Collection store, which represents the high end of the Maui Divers brand.

Maui Divers Jewelry’s elegant new shop in the lobby of the Hilton Hawaiian Village’s Alii Tower is just the most visible part of a multimillion-dollar brand refresh for the entire company.

The state’s largest jewelry retailer and manufacturer, which started in 1958 as an undersea touring company in Lahaina, is upgrading everything from its packaging to the type used in its print ads to the uniforms for its 350 retail employees.

“We have to stay current, we have to update,” says Mary Beth Brenner, president and CEO of Maui Divers, who started working on the brand update more than a year ago. “There was no consistency before, except for the black-and-gold logo.”

The new store reflects the company’s approach to unifying a brand that has three different levels, primarily based on the price of the products offered, says Kuulei Garcia, VP of merchandising.

There’s the handful of Pick A Pearl locations in tourist areas, where customers select an oyster and the pearl inside is mounted in a customized piece of jewelry. Prices range from about $40 for a silver piece to as high as $1,000 for a 14-karat-gold piece with diamonds.

The mid-level stores, simply called Maui Divers Jewelry, showcase jewelry that appeals to a broad customer base. The collections can range from $60 for silver pendants to upwards of $20,000 for strands of pearls. (The company is looking at transitioning its three remaining Island Pearls stores into Maui Divers shops.)

The new store at Hilton Hawaiian Village, with its jewel-box interior by the award-winning designer Kaypee Soh, is the second to feature the company’s Luxury Collection. (The first is in the Royal Hawaiian Hotel.) These upscale shops feature the best of Maui Divers’ collections of Tahitian black pearls, chocolate Tahitian pearls, golden South Sea pearls and black coral, along with jewelry featuring precious and semi-precious stones. Prices range from $250 to more than $100,000. Brenner says the company is looking to eventually open Luxury Collection shops on other islands.

This kind of multilevel branding isn’t new to business. For example, Toyota has a standard line of cars, a Scion brand aimed at younger buyers and upscale Lexus vehicles. The Honolulu-based Sullivan Family of Companies has full-service Foodland grocery stores, its higher-end Foodland Farms, and visitor convenience stores such as Coco Cove and Whalers General Stores.

For Maui Divers, the brand refresh will better tie together its three brands. The new look, with ocean blue and white tones, will be used in all of the company’s stores and online. But each brand will retain its uniqueness, Brenner says.

Pick A Pearl will still be about the experience of selecting your own pearl and watching it get mounted. This will naturally appeal to families and visitors.

With its broad range of jewelry, the Maui Divers Jewelry shops reach more residents than the other two brands.

The Luxury Collection is all about the quality of the jewelry, which appeals to more affluent customers no matter where they’re from.

“With three brands,” Brenner says, “we’re able to capture a larger market share of customers.”

The design and manufacturing of Maui Divers jewelry using pearls and corals are done in Hawaii, and Brenner wants to remind people about these strong local roots. That’s the larger purpose of the brand refresh: to tell the story of the company’s history and legacy in the Islands.

“We are pushing Hawaii and what we’re founded on,” Brenner says. “That’s what we’re getting back to.”

 

MEDIA CONTACT:

Kevin Pchola
Women’s Sports Foundation
(212) 299-8950
Kevin.Pchola@zenogroup.com

 

Maui Divers Jewelry Creates Custom Bracelet Benefiting the Women’s Sports Foundation to Commemorate the  40th Anniversary of Title IX

Handcrafted Bracelet Celebrates Landmark Legislation with Proceeds Benefiting WSF’s Mission to Promote Healthy, Active Lives for Girls and Women

New York, NY (October 5, 2011) – In celebration of the 40th anniversary of Title IX, a federal law authored by Hawaii Congresswoman Patsy Mink, the Women’s Sports Foundation and Maui Divers, the internationally recognized designer and retailer of Hawaiian jewelry, have partnered to create a limited-edition commemorative bracelet. Title IX ensures equal access to both men and women in federally-funded educational programs and activities, including sports programs.  The legislation, enacted on June 23, 1972, is not only responsible for the surge in women’s athletics, it is responsible for women’s access to all educational opportunities and opened the door for more women doctors, engineers, judges, political leaders and women in business today than there were 40 years ago. The Women’s Sports Foundation has already kicked off its year-long celebration of the landmark legislation with the “Get Your Game On, Girls!” call to encourage everyone to support girl’s and women’s sports, and to help keep the promise of Title IX alive.

The handcrafted, custom piece is a 7mm sterling silver cuff bracelet featuring three recessed Roman numeral “IX”s. The inside of the bracelet is engraved with “Women’s Sports Foundation.”It is available for purchase for $115, alongside the world’s largest selection of fine island jewelry at MauiDivers.com. Maui Divers Jewelry will donate $40 of each sale to the Women’s Sports Foundation in support of its grant and outreach programs. To view the bracelet and for more purchase information, please visit  MauiDivers.com/wsf

“The commemorative Title IX bracelet serves as a daily reminder that women wouldn’t be where we are today without the help of this powerful legislation,” said Kathryn Olson, Women’s Sports Foundation Chief Executive Officer.  “Something as simple as purchasing and wearing the commemorative Title IX bracelet can help ensure that all girls have the opportunities in sports and careers that they aspire to attain.”

The commemorative Title IX bracelet, modeled by world champion athlete and Women’s Sports Foundation President Laila Ali, will be featured at the organization’s Annual Salute to Women in Sports Awards gala taking place the evening of Wednesday, October 19th at Cipriani Wall Street in New York City. Visit WomensSportsFoundation.org for more event information.

“The Title IX bracelet isn’t just another piece of jewelry; it is a true conversation piece” said Laila Ali, Women’s Sports Foundation President. “When people ask me about the bracelet it opens a new conversation about the importance of sports in our lives and our daughter’s lives.  Title IX has done a great deal for me and my peers, and it continues to provide our society with empowered girls who will take the life-lessons and health benefits of sports with them throughout their lives.” 

About Women’s Sports Foundation
The Women’s Sports Foundation, founded in 1974, is the leader in promoting sports, health and education for girls and women. With Billie Jean King as its founder and ongoing visionary, the Women’s Sports Foundation continues to have a profound impact on female athletics, from its vigorous advocacy of Title IX legislation to providing grants and scholarships, grassroots programs for underserved girls, and groundbreaking research. An agent for change, the foundation has relationships with more than 1,000 of the world’s elite female athletes and is recognized globally for its leadership, vision, strength, expertise and influence. For more information, visit www.WomensSportsFoundation.org.

About Maui Divers Jewelry                                                                                    
Founded in 1959, Maui Divers Jewelry is the largest jewelry manufacturer and retailer in Hawai’i.  Renowned for its unique, high-quality handcrafted designs featuring pearls, precious corals, Hawaiian gold, diamonds and other beautiful gemstones, the company owns and operates 56 concept locations—Maui Divers Jewelry, Island Pearls, Pick-A-Pearl and Maui Divers Jewelry Luxury Collection—on the four major Hawaiian Islands, and in California and Guam. For more information on Maui Divers Jewelry, call toll free (800) 253-6016, direct at (808) 946-7979 or visit www.MauiDivers.com.

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MEDIA CONTACT:
Caroline Witherspoon
Becker Communications, Inc.
(808) 533-4165
 

HAWAII’S LARGEST JEWELRY RETAILER OPENS FLAGSHIP STORE IN WAIKIKI


HONOLULU, HAWAII (December 9, 2010) – Hawaii’s largest jewelry retailer and manufacturer, Maui Divers Jewelry is making a splash with a new flagship store in Waikiki.  The 950-square-foot retail space is located within the DFS Galleria Waikiki.

“Maui Divers Jewelry has enjoyed a long-standing relationship with DFS,” said President & CEO Bob Taylor.  “In fact, this will be our fifth store with them, as Maui Divers Jewelry already operates multiple concession stores within DFS Galleria at the Honolulu International Airport, Kahului Airport and in Guam.  This new flagship store will provide us with an even stronger presence in the international travel market.”

The new Waikiki store will feature Maui Divers Jewelry’s exquisite collection of Island-style jewelry featuring Tahitian black pearls, South Sea white and golden pearls, Tahitian Mother of Pearl, freshwater pearls, Australian opals, diamonds and other beautiful gemstones. Hawaiian gold charms and pendants featuring Hawaiian flowers and Pacific Ocean theme marine life and heirloom jewelry of 14-karat gold and black enamel are also featured.  Prices range from $50 for sterling silver jewelry to $20,000 for strands of Tahitian black pearls.

“Maui Divers Jewelry has a proven track record of success in providing superior customer service and high-quality merchandise, which makes them an ideal partner for us,” said David Charles, Managing Director of DFS Hawaii.  

Founded in 1959, Maui Divers Jewelry is the largest jewelry manufacturer and retailer in Hawai’i.  Renowned for its unique, high-quality handcrafted designs featuring pearls, precious corals, Hawaiian gold, diamonds and other beautiful gemstones, the company owns and operates 56 concept locations—Maui Divers Jewelry, Island Pearls, Pick-A-Pearl and Maui Divers Jewelry Luxury Collection—on the four major Hawaiian Islands, and in California and Guam. For more information on Maui Divers Jewelry, call toll free (800) 253-6016, direct at (808) 943-8304 or visit www.mauidivers.com.

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FOR IMMEDIATE RELEASE                                              

MEDIA CONTACT:
Caroline Witherspoon
Becker Communications, Inc.
(808) 533-4165
 

RENOVATED MAUI DIVERS JEWELRY DESIGN CENTER APPEALS TO VISITOR MARKET


HONOLULU, HAWAII (December 13, 2010) – One of Hawaii’s top free visitor attractions, the Maui Divers Jewelry Design Center, has undergone a facelift.  The renovations, estimated at $500,000, included the creation of a new educational video, design of a historical display, new jewelry production equipment, and carpet and paint.

“Since opening in 1988, the Maui Divers Jewelry Design Center has welcomed more than 3.6 million visitors,” said President & CEO Bob Taylor.  “The experience has always been highly rated by our visitors, and these upgrades come at a great time, especially with Hawaii experiencing an upswing in the overall tourism market.”

Among the improvements made were the creation of a new eight-minute high-definition film detailing the company’s history and the historical and cultural significance of coral and pearls; the design of a new gallery featuring a historic timeline of the some of the company’s biggest milestones; and the purchase of new production equipment.  

Visitors will continue to enjoy a guided tour of the design facility, where virtually every piece of Maui Divers Jewelry is designed and manufactured.  Following this, they are invited into one of the largest fine jewelry showrooms in Hawaii.  The multi-level shopper’s paradise features over 7,000 designs of the company’s extensive collection of Island-style jewelry featuring Tahitian black pearls, South Sea white and golden pearls, Tahitian Mother of Pearl, freshwater pearls, Australian opals, diamonds and other beautiful gemstones. Hawaiian gold charms and pendants featuring Hawaiian flowers and Pacific Ocean theme marine life and heirloom jewelry of 14-karat gold and black enamel are also featured.  

Open daily from 8:30 a.m. to 5:30 p.m., the Maui Divers Jewelry Design Center offers its visitors complimentary shuttle service in air-conditioned buses, providing comfortable pick-up and return transportation to Waikiki.  There is also ample free parking on site.

Founded in 1959, Maui Divers Jewelry is the largest jewelry manufacturer and retailer in Hawai’i.  Renowned for its unique, high-quality handcrafted designs featuring pearls, precious corals, Hawaiian gold, diamonds and other beautiful gemstones, the company owns and operates 56 concept locations—Maui Divers Jewelry, Island Pearls, Pick-A-Pearl and Maui Divers Jewelry Luxury Collection—on the four major Hawaiian Islands, and in California and Guam. For more information on Maui Divers Jewelry, call toll free (800) 253-6016, direct at (808) 943-8304 or visit www.mauidivers.com.

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FOR IMMEDIATE RELEASE     


MEDIA CONTACT:
Caroline Witherspoon
Becker Communications, Inc.
(808) 533-4165
 
MAUI DIVERS JEWELRY LAUNCHES 50TH ANNIVERSARY HAWAIIAN BLACK CORAL COLLECTION

HONOLULU, HAWAII (July 6, 2009) – Returning to its roots, Maui Divers Jewelry has launched a 50th Anniversary Hawaiian Black Coral Collection featuring unique and elegant designs of rings, earrings, pendants, bracelets and necklaces.  Showcasing the official Hawaii state gemstone, the new collection is in stores now.

Fifty years ago, Maui Divers opened in Lahaina, Maui, offering underwater excursions to island visitors.  A fateful diving expedition in the deep waters off the Molokai Channel led to the discovery of Hawaiian black coral in 1958.  Intrigued by the beauty of this rare ocean treasure, Maui Divers began designing, manufacturing and selling Hawaiian black coral jewelry as Maui Divers Jewelry in 1959. Today, the company continues to work with Federal and State agencies to ensure any harvesting of precious corals is done with minimal impact and allows for sustainability.

“Maui Divers Jewelry is pleased to celebrate this major milestone with the launch of our 50th Anniversary Hawaiian Black Coral Collection,” said Bob Taylor, President & CEO.  The new collection currently features 14 pieces, with additional selections to be added throughout the year.  The new line offers more contemporary styles, utilizing inlay stones set in 14-karat gold; some accented with diamonds.   Prices range from $400 to $1,400.

In addition to Hawaiian black coral, Maui Divers features rare Hawaiian gold coral and exotic deep-water pink and red corals.  The company also showcases unique handcrafted designs featuring chocolate Tahitian pearls, Tahitian black pearls, South Seas pearls, Japanese Akoya pearls, freshwater pearls, Australian opals, diamonds and other beautiful gemstones. Hawaiian gold charms and pendants featuring Hawaii and Pacific Ocean theme marine life and heirloom jewelry of 14-karat gold and black enamel are also featured.  

Founded in 1959, Maui Divers Jewelry is the largest jewelry manufacturer and retailer in Hawaii.  Renowned for its unique, high-quality handcrafted designs featuring pearls, precious corals, Hawaiian gold, diamonds and other beautiful gemstones, the company owns and operates 58 concept locations—Maui Divers Jewelry, Island Pearls, Pick-A-Pearl and Maui Divers Jewelry Luxury Collection—on the four major Hawaiian Islands, and in California and Guam. For more information on Maui Divers Jewelry, call toll free (800) 253-6016, direct at (808) 946-7979 or visit www.mauidivers.com.

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FOR IMMEDIATE RELEASE     

 

MEDIA CONTACT:

Caroline Witherspoon

Becker Communications

(808) 533-4165

 

MAUI DIVERS JEWELRY UNVEILS NEW CONCEPT STORE *Maui Divers Jewelry Luxury Collection to Open at the Royal Hawaiian Hotel*

HONOLULU -- In conjunction with its 50th anniversary year, Maui Divers Jewelry will unveil a new concept store "Maui Divers Jewelry Luxury Collection" at the newly renovated Royal Hawaiian Hotel.  Opening on Saturday, March 7, 2009, the 1,000-square-foot flagship store will feature Maui Divers Jewelry's most exclusive handcrafted designs inspired by the Islands' natural beauty.

In addition to showcasing Maui Divers Jewelry's exquisite collections of Tahitian Black Pearls, Chocolate Tahitian Pearls and Golden South Sea Pearls, Maui Divers Jewelry Luxury Collection will be Hawaii's exclusive retailer of Gregg Ruth designed diamond and precious colored stone jewelry and designer Barbara Westwood's unique one-of-a-kind designs. Prices will range from $250 to $50,000.

California-based jewelry designer Ruth has carved a lasting place in the world of luxury jewelry, thanks to his diamond jewelry designs that offer a broad spectrum of exquisite jewelry - from natural fancy colored diamonds to important white diamond layout jewelry - as well as precious color and diamond pieces.  Designing jewelry for more than 30 years, Westwood is renowned for her fashion-forward metalwork and the use of bold gemstones.

"We¹re really excited about the opening of our newest concept store, Maui Divers Jewelry Luxury Collection, and are optimistic it will perform well within the historic Royal Hawaiian Hotel," said President Bob Taylor.  "Not only will we be showcasing Maui Divers Jewelry's most exclusive designs but also one-of-a-kind lines from two of the world's most acclaimed designers."

Maui Divers Jewelry Luxury Collection is Maui Divers Jewelry's 52nd store company wide. Located within the Royal Hawaiian Hotel, it will be open daily from 8 a.m. to 9 p.m.

Founded in 1959, Maui Divers Jewelry is the largest jewelry manufacturer and retailer in Hawai'i.  Renowned for its unique, high-quality handcrafted designs featuring pearls, precious corals, Hawaiian gold, diamonds and other beautiful gemstones, the company owns and operates 52 concept locations<Maui Divers Jewelry, Island Pearls, Pick-A-Pearl and Maui Divers Jewelry Luxury Collection‹on the four major Hawaiian Islands, and in California and Guam.

For more information on Maui Divers Jewelry, call toll free (800) 253-6016, direct at (808) 946-7979 or visit www.mauidivers.com.

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FOR IMMEDIATE RELEASE     

 

MEDIA CONTACT:

Caroline Witherspoon or

Maria McGregor

Becker Communications

(808) 533-4165

 

MAUI DIVERS JEWELRY NAMED “RETAIL BUSINESS OF THE YEAR” AND RECEIVES TOP JEWELRY DESIGN AWARDS

HONOLULU (November 10, 2008) – Maui Divers Jewelry goes for the gold and earns a place at the top! The company was recently named “Retail Business of the Year” for the state of Hawai’i in the Retail Merchant Association of Hawai’i’s Ho’okela Awards. The company also received five design awards from the Hawaii Jewelers Association’s Design Competition.

The Ho‘okela (Retailer of the Year) Awards recognize Hawai’i’s outstanding retailers and retail employees. To receive such acclaim in an industry so vital to Hawai’i’s economy is a tremendous accomplishment. Among the finalists for the state of Hawai’i were Maui Divers Jewelry, Goodwill Industries of Hawai’i, and Macy’s Hawai’i.

The Hawai’i Jewelers Association named Maui Divers Jewelry Designer Michael Van Ly “Designer of The Year” in its annual Design Competition based on:

·       First place in the Hawaiian Theme Category for his Kane Paddler pendant, a 14-karat gold, diamond accented piece inspired by renowned hula photographer Kim Taylor Reece

·       Second place in the Under $3,500 Category for his Anthurium Bouquet, a 14-karat yellow and white gold, diamond accented brooch

·       Third place in the Over $3,500 Category for his Golden Tornado, a 14-karat yellow and white gold pendant accented with diamonds and a golden south sea pearl

Ly has worked with Maui Divers’ Design Team for over three years and has been in the industry for over 23 years. His incredible talent has earned him "Designer of The Year" status for two years in a row.

Additionally, Maui Divers Jewelry Designer John Nguyen received the distinctive “People’s Choice Award” for his Hawaiian Sea Life pendant in the Hawai’i Jewelers Association Design Competition’s Hawaiian Theme Category. This 14-karat white gold pendant is set with diamonds and a white south sea pearl capturing a Hawaiian underwater scene complete with sea life and a blue enameled ocean.

Nguyen is a new addition to the Maui Divers Design Team, however he has worked in the industry for over 19years specializing in Hawaiian heirloom jewelry.  

The Retail Merchant Association of Hawai’i is committed to the growth and development of the retail industry of Hawai’i. For more information, visit www.rmhawaii.org.

The Hawai’i Jewelers Association (HJA) is a state affiliate of Jewelers of America (JA), which serves as the retail jewelry industry’s primary trade and professional association. Established in 1948, HJA is a center of knowledge for jewelers and advocates high ethical and professional practices for the jewelry industry. Contest winners are entitled to enter the prestigious national JA awards held annually.

Founded in 1959, Maui Divers Jewelry is the largest jewelry manufacturer and retailer in Hawai’i.  Renowned for its unique, high-quality handcrafted designs featuring pearls, precious corals, Hawaiian gold, diamonds and other beautiful gemstones, the company owns and operates stores on the four major Hawaiian Islands, and in California and Guam. For more information on Maui Divers Jewelry, call toll free (800) 253-6016, direct at (808) 946-7979 or visit www.mauidivers.com.

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FOR IMMEDIATE RELEASE     

 

Media Contact:
Caroline Witherspoon
Becker Communications, Inc.
(808) 533-4165

 

MAUI DIVERS JEWELRY TO MAKE A SPLASH WITH NEW LINE OF WYLAND JEWELRY

**Hawaii’s Largest Jewelry Retailer and Manufacturer Signs Agreement to Manufacture and Market Exclusive Wyland Designs**

HONOLULU, HAWAII Hawaii’s largest jewelry retailer and manufacturer, Maui Divers Jewelry, has entered into an agreement with renowned marine life artist Wyland to manufacture and market an exclusive line of jewelry. The new line will be unveiled at the JCK Jewelry Show in Las Vegas in June 2007.

 

Featuring Wyland’s incredible marine life designs, the new line will include reef fish, whales, dolphins and turtles in 14-karat gold charms, pendants, earrings, rings, bracelets and necklaces. Some pieces will also feature pearls and diamond accents.

 

“Maui Divers Jewelry is thrilled to be partnering with the best-known marine life artist in the world to bring his creations to life through unique high-quality hand-crafted jewelry,” said President & CEO Bob Taylor. The Wyland line of jewelry will be available in Maui Divers Jewelry retail stores by July 1, 2007.

 

“I couldn’t think of a better partner to help raise the profile of endangered marine mammals than Maui Divers Jewelry,” said Wyland. “In addition to their reputation for a quality product, they have an incredible reach not only through their retails stores but also via the Internet.”

 

Established in 1959, Maui Divers owns and operates 61 concept locations - Maui Divers Jewelry, Island Pearls, Pick-A-Pearl - on all major Hawaiian Islands. Maui Divers Jewelry also has store-within-a-store concessions in 10 Hilo Hattie stores throughout Hawaii and on the U.S. Mainland, and one Maui Divers Jewelry store in San Francisco. For more information, call toll free (800) 253-6016 or visit www.mauidivers.com