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About Maui Divers Jewelry

About Maui Divers Jewelry — Made in Hawaiʻi Since 1959

Maui Divers Jewelry is committed to crafting exquisite jewelry that is 100% made and sold in Hawaiʻi. We are deeply rooted in the community with all our operations and employees based locally. Our jewelry, meticulously crafted at our factory in Honolulu, is a unique treasure found exclusively at our retail locations across the Hawaiian Islands.

Close-up of a hand painting a plumeria flower on a notepad, with photos and plumeria flowers in the background for inspiration

Since our founding in 1959, Maui Divers Jewelry has been at the forefront of sustainable coral harvesting practices. Our partnership with the University of Hawaiʻi and our ongoing work in this field reflect our unwavering commitment to sustainability.

Close-up of hands holding tweezers placing cutout pieces of mother of pearl into a ring during manufacturing

Each piece from Maui Divers Jewelry embodies quality craftsmanship, expert design, and the Aloha spirit — creating an everlasting connection to Hawaiʻi you will cherish forever. Whether you shop in-store across the Hawaiian Islands or online, we invite you to experience the dedication, love, and trust that thousands of Maui Divers Jewelry customers know.

Our origin story

Maui Divers of Hawaiʻi started in 1958 as an adventurous diving company in Lāhainā, Maui. A diving expedition in the Molokaʻi Channel led our founders to discover the Hawaiʻi state gem — black coral — sparking our exploration into jewelry making.

Two images of divers measuring and monitoring Hawaiian black coral deep underwater

A year later, Maui Divers Jewelry was founded in 1959 and began designing, manufacturing, and selling Hawaiian black coral jewelry. In 1962, the company expanded and relocated operations to Honolulu. Over 60 years later, Maui Divers Jewelry has become Hawaiʻi's favorite and most trusted jeweler.

Woman wearing plumeria jewelry sitting on a lawn with a mountain range in the background, holding and looking at a plumeria flower

Discover a wide range of Hawaiian jewelry featuring Hawaiʻi and Pacific Ocean themes, marine life, tropical nature, and traditional Hawaiian Heirloom jewelry.

Sustainable gems — Hawaiian black coral & pearls

Maui Divers Jewelry is proud to offer a variety of unique, sustainable gems — including the Hawaiʻi state gem, black coral. Named the state gem of Hawaiʻi in 1987, black coral is one of the most lustrous precious corals in the world.

Woman's neckline wearing a Honu Mom & three babies black coral pendant in gold against greenery

Learn About Hawaiian Black Coral

In addition to black coral, Maui Divers Jewelry offers turquoise, peridot, sapphire, and ethically sourced diamonds. We also carry an immense selection of sustainably harvested pearls: Japanese Akoya pearls, South Sea Golden pearls, South Sea White pearls, Freshwater pearls, and Tahitian black pearls.

Many loose pearls on a tray showing a range of colors from white to golden to purple to black

Learn About Sustainable Pearls

Hand wearing a plumeria mother of pearl ring in gold, holding a plumeria flower

Handcrafted at our Design House in Honolulu

All Maui Divers Jewelry is locally made at the Design House in Honolulu, Hawaiʻi. From design sketch to final stone setting, each piece is created by local artists and hand-crafted by masterful artisans. Experience the magic for yourself and visit the Maui Divers Jewelry Design House to see how each piece is made.

Visit the Design House