Story of Maui Divers Jewelry - Slide 1
Maui Divers of Hawaiʻi started in 1958 as an undersea touring company in Lahaina, Maui which was once a bustling whaler's port. Experienced local guides escorted adventurous visitors on diving excursions to experience the astonishing beauty of the island's exotic ocean environment.

Story of Maui Divers Jewelry
A fishing expedition in the deep waters off the Moloka‘i Channel led Maui Divers to the discovery of Hawaiian black coral, one of the ocean's finest treasures and now considered to be the most lustrous coral in the world. The following year, Maui Divers Jewelry was founded in 1959 when the company began designing, manufacturing and selling Hawaiian black coral jewelry.
Story of Maui Divers Jewelry - Slide 3
In 1962, the company expanded operations and relocated to Honolulu. Over the decades since, Maui Divers Jewelry has grown to become the largest manufacturer of precious coral jewelry in the world, as well as the largest jewelry manufacturer in the state of Hawaiʻi.

Story of Maui Divers Jewelry - Slide 4
From the beginning, the company has been sensitive to the preservation of its coral resource, working hard to protect and conserve the beauty that first drew us undersea. Maui Divers Jewelry even worked alongside the University of Hawaiʻi to help research and create regulations to protect precious Hawaiian deep-sea corals. To ensure long-term protection, Hawaiian corals come from sites carefully harvested from deep-sea coral that are past their reproductive life cycle. This ensures a healthy ongoing replenishment. 

Story of Maui Divers Jewelry - Slide 5

In addition to Hawaiian black coral, Maui Divers Jewelry also showcases unique, handcrafted collections that feature cultured Tahitian black pearls, South Sea pearls, Japanese Akoya pearls, Freshwater pearls, diamonds and other beautiful gemstones.

Model with Tahitian Black Pearls in Hawaiian Nature Hike

Maui Divers is proud to offer a wide range of hawaiian jewelry featuring Hawai`i and Pacific Ocean themes, marine life, and tropical nature. Customized Hawaiian Heirloom jewelry with black enamel is an Island tradition that dates back over 125 years, to the last Hawaiian monarch.


All of Maui Divers Jewelry is handcrafted, from design sketch to final stone setting, in the company’s Jewelry Design Center in Honolulu. Millions of visitors from around the world have toured this facility for a behind-the-scenes glimpse of the making of fine jewelry with an island flair. To learn more about this, visit our Guided Hawaiian Tour page.

Visitors viewing the Pearl Room